When I think about the times that I've been the happiest it's usually when I'm focusing less on myself and helping others around me. I want to make this a focus of Coco Gusto- helping others and bring people together through chocolate.
There's a subtle pattern hidden throughout the Coco Gusto brand that has six triangles coming together, this pattern represents the six degrees of separation, or more recently phrased as the six degrees of connection. This theory is the idea that: Any 2 strangers on earth are only six introductions away from each other.
Microsoft did a study on this in 2008 and announced that it’s nearly correct, but more like 6.6 people. Then in 2011, Facebook along with the University of Milan, did their own study and found that social media has made this number even smaller. “They analyzed the information from 721 million active members, and researchers found that the average number of connections from one randomly selected person to another was 4.74. And if you limit it to just the United States, it was just 4.37”. Pretty amazing that we are connected more than we realize. That being said, we need to do a better job at taking care of each other.
I believe in the importance of putting good into the world, and helping others along our journey. I want to start helping people in the chocolate community. The chocolate industry is notorious for having sustainability issues and for using child slave laborers in cocoa farming. It’s important that we don't buy our chocolate from these large companies, but this is another blog discussion.
I want to help support the underdog and connect with other small business owners. There’s a company I love called kiva.org. Kiva is an international nonprofit, with a mission to expand financial access to help under-served communities worldwide. This is where I’ve been looking to help those who grow cocoa or have a business that involves chocolate, especially those living in underdeveloped countries. I feel like this is a good start for Coco Gusto to help fund 1 loan per month, with hopes to be able to increase that support in the future.
"It's little things that make big things happen." - John Wooden